This March, Jorum welcomes fragrance enthusiasts, collectors, and the scent-curious to Jorum Marylebone for a special two-day retail residency: The Spring Scent Collective.
Taking place 19–20 March only, and coinciding with The Fragrance Foundation UK's National Fragrance Week, the pop-up brings together a curated selection of independent fragrance houses exploring the boundaries of contemporary perfumery.
Visitors will have the opportunity to explore a curated selection of emerging and cult niche fragrance brands alongside Jorum’s own olfactory works. Each house brings a distinctive perspective: from experimental storytelling to raw material-driven compositions, united by a shared commitment to creativity and independent spirit.
Whether you're a seasoned fragrance collector or beginning your exploration into niche perfumery, the Spring Scent Collective offers an immersive introduction to some of the most exciting fragrance brands in the UK today.
Neandertal
Neandertal sits at the intersection of perfumery, art, and anthropology. With sculptural bottles inspired by prehistoric forms and fragrances designed to explore the primal relationship between humans and scent, the brand offers a deeply conceptual approach to perfumery.
Artist and founder Kentaro Yamada created Neandertal as a way to explore the analogies between the lingering echoes of our past and that of olfactory resonance. The results are contemporary, highly original, and experimental fragrance structures, free from conventional and traditional perfumery standards.
BeauFort London
Founded in 2013 by musician Leo Crabtree, BeauFort London was shaped by early experiences at sea and a distinctly British fascination with the power and unpredictability of the elements. Known for dramatic compositions built around smoke, leather, incense, and tarred woods, the house translates themes of British history, maritime heritage, and dark romanticism into powerful, atmospheric fragrances.
Drawing on naval tradition, literature, and myth, BeauFort’s scents evoke storm-lashed coastlines, ancient rituals, and shadowed historical narratives. The result is a body of work that feels cinematic in scale — bold, immersive, and unmistakably distinctive.
Sarah Baker Perfumes
Created by artist and filmmaker Sarah Baker, Sarah Baker Perfumes approaches fragrance as cinematic, high-impact olfactory storytelling. Each scent is conceived as a statement piece: expressive, immersive, and designed to take centre stage.
Created in collaboration with some of the industry’s most accomplished perfumers, the fragrances pair luxurious materials with an unapologetically artistic perspective, exploring some of the more flamboyant and imaginative corners of contemporary perfumery.
The Spring Scent Collective offers a rare opportunity to experience several independent perfume houses together in one space during National Fragrance Week UK.
For those passionate about niche fragrance — or simply curious to explore beyond the familiar — the event provides an open invitation to discover new olfactory perspectives and connect with the creative spirit that continues to shape contemporary perfumery.
Jorum Marylebone
2 Marylebone Street
W1G 8JQ
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19 March
Midday to 7pm
20 March
10am to 5pm
