We’re embarking on an exciting new chapter here at Jorum, with the opening of our first store in London. Making our home in Marylebone, our two-storey London flagship showcases our signature fragrance collections and home fragrances, plus six new store-exclusive fragrances.

"London has always been a city of inspiration and influence for us," says our co-founder and perfumer Euan McCall. "Opening our first store in London's Marylebone Village is an opportunity to connect directly with our London community offering a space for discovery, exploration, and sensory storytelling in the most authentic way possible. We are particularly excited about introducing Marylebone exclusive scents to our customers. "

 Jorum’s London home will serve as a celebration of originality and the evolving culture of modern perfumery. A multi-sensory experience, fostering a cross-cultural dialogue between Scotland and the world. Visitors will find stand-out craft pieces from contemporary Scottish makers like Jeni Allison and Chalk Plaster, displayed beautifully alongside antique curiosities and design classics from our co-founders' favourite Charles Rennie Mackintosh. The space is elevated by stylish international furnishings, including Danish accessories from Louise Roe and Christian + Jade, and bespoke, minimalist pieces from Sofie Østerby and USM Haller, resulting in a refined yet relaxed atmosphere.

 

The store, and the London Collection, celebrates the cultural connection between Scotland and London, inspired by the history, culture, and nature surrounding our new Marylebone Village store while also exploring the connection between Scotland and London. The diaspora, cultural melding and overall enhancing of life - the direct result of two sensibilities blending. 

Our perfumer Euan referenced his field notes of London; mapping the journey from the initial site visit to the opening of our first London Store at 2 Marylebone Street. 

 

 

Young Pretender

Taking inspiration from Bonnie Prince Charlie and the important painting of the prince that can be found in the Mount Street Restaurant's ‘Scottish Room’ in Mayfair. Exploring the concept of layered musk’s against wools and umber Baronial tones. We reckon if the Bonnie Prince were alive today, he would lean more punk than pomp - dressed in Westwood and McQueen. 

 

Impression: Heather, Saffron, Rose, Honey*

Fade: Ambrette seed, Beeswax*, Ambergris, Tonka bean absolute, Vanilla absolute 

 

Tessarae

A celebration of famed Scottish-Italian artist Eduardo Paollozzi and in particular, his iconic Tottenham Court Road tube station mosaics (name the tesserae technique). A complex fragrance using dozens of micro doses speckling big chunks of robust primary materials, creating an energetic profile that is both artistic and wearable. We think Paolozzi would approve. 

 

Impression: Cardamom, Sichuan pepper, Frankincense, Pink pepper, Absinthe, Whisky.

Fade: Patchouli, Tobacco, Birch, Rose absolute, Osmanthus absolute, Orange Flower absolute, Styrax, Opoponax, Spikenard, Fir Balsam, Vanilla absolute, Sandalwood oil. 

 

A New Bond

A double entendre: Jorum's new bond between Edinburgh and London; Scotland and the world. Our London brand home's proximity to the iconic New Bond Street and to a lesser degree, all bundled up in a bonded Mackintosh coat and the universal symbolism of 'the mac' in London.

 

Impression: Saffron, Frankincense, Orange Flower absolute.

Fade: Cistus, Benzoin resin, Vanilla absolute, Tonka Bean absolute, Labdanum absolute, Oud oil.  

Rose Regent

An ode to the 40,000 roses planted in Regents Park within the Queen Mary's Rose Garden.

When in bloom, the smell of roses fills the air complimented by the arboreal greenery and delicate spring and summer flowers. 

 

Impression: Rhubarb, Honeysuckle, Rose de Mai, Rose otto, Rose absolute

Fade: Gardenia, Sandalwood, Douglas Fir, Oud oil. 

Study in Scarlet

Named after the iconic Sherlock book by Sir Arthur Conan Doyle, himself a famous Scot who lived for some time in Marylebone. The character Sherlock was based in Marylebone with a strong connection to Scotland Yard.

 

Impression: Black tea, Davana, Saffron. 

Fade: Osmanthus absolute, Rose de Mai, Jasmine absolute, Champaka absolute, Labdanum absolute, Oud oil, Benzoin resin.

Aiton’s Bloom

Named after Scottish botanist William Aiton, first superintendent of Kew Botanical gardens. Aiton was born in Hamilton, Scotland and trained as a gardener before moving to London – a story not too dissimilar to Euan’s grandfather who was a gardener born in Hamilton also.

Aiton named the Jasmin Sambac as Arabian Jasmine however was wrong - the plant was not Arabian, it is native to Bhutan and India. 

 

Impression: Almond Blossom, Jasmine Grandiflorum absolute, Jasmine Sambac absolute, Orange Flower absolute, Tuberose absolute.

Fade: Ambergris*, Sandalwood oil, Vanilla absolute, Ambrette seed.

 

*reconstitutions, not animal-derived. 

We look forward to welcoming you to our new home and introducing you to the London Collection. See you soon!

Jorum Marylebone
2 Marylebone Street
W1G 8JQ

Monday to Saturday: 10am-5pm
Sunday: 12pm-5pm